A chiropractor published a newspaper insert ad that contains almost 1,000 words and described in detail how he has helped patients who have been diagnosed with rheumatoid arthritis and other debilitating diseases to the point where they no longer have to rely on medication and no longer need to have any assistance when walking. The chiropractor is __________ to address service intangibility.
A. Presenting vivid information
B. Using narrative
C. Using viral marketing
D. Using brand icons
E. Focusing on the tangibles
Answer: B. Using narrative