A customer attaches value to a product in proportion to the:
a.
price in a competitive framework.
b.
cost incurred in the production of the product.
c.
product's perceived ability to help solve problems.
d.
income level of the household.
Answer: C
A customer attaches value to a product in proportion to the:
a.
price in a competitive framework.
b.
cost incurred in the production of the product.
c.
product's perceived ability to help solve problems.
d.
income level of the household.
Answer: C