A direct mail piece, advertising a collection of home maintenance books, would have its information:
A. externally paced.
B. self-paced.
C. virtually paced.
D. controlled by the message recipient.
E. placed in qualitative media.
Answer: B
A direct mail piece, advertising a collection of home maintenance books, would have its information:
A. externally paced.
B. self-paced.
C. virtually paced.
D. controlled by the message recipient.
E. placed in qualitative media.
Answer: B