The attractive editorial and advertising environment created by a publication such as Architectural Digest has a(n) _____ on advertising messages contained within its slick pages.

The attractive editorial and advertising environment created by a publication such as Architectural Digest has a(n) _____ on advertising messages contained within its slick pages.



A. externally paced impact
B. positive quantitative media effect
C. cluttered effect
D. shaping effect
E. positive qualitative media effect

Answer: E


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