Marketing MCQ Marketing Chapter 11 A firm utilizing personal selling to promote its product would be attempting to achieve which of the following communication objectives in the hierarchy of effects model?

A firm utilizing personal selling to promote its product would be attempting to achieve which of the following communication objectives in the hierarchy of effects model?

Marketing Chapter 11

A firm utilizing personal selling to promote its product would be attempting to achieve which of the following communication objectives in the hierarchy of effects model?

A.
Loyalty
B.
Awareness
C.
Purchase
D.
Knowledge
E.
Desire

Answer: Knowledge

Marketing MCQ

A firm utilizing personal selling to promote its product would be attempting to achieve which of the following communication objectives in the hierarchy of effects​ model?

A firm utilizing personal selling to promote its product would be attempting to achieve which of the following communication objectives in the hierarchy of effects​ model?

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A firm utilizing personal selling to promote its product would be attempting to achieve which of the following communication objectives in the hierarchy of effects model?

A firm utilizing personal selling to promote its product would be attempting to achieve which of the following communication objectives in the hierarchy of effects model?