Marketing MCQ Marketing Chapter 11 The________ refers to an allocation of the promotion budget based on management's determination of the total amount to be devoted to marketing communication.

The________ refers to an allocation of the promotion budget based on management's determination of the total amount to be devoted to marketing communication.

Marketing Chapter 11

The________ refers to an allocation of the promotion budget based on management's determination of the total amount to be devoted to marketing communication.

A.
percentage-of-sales method
B.
top-down budgeting technique
C.
objective-task method
D.
competitive-parity method
E.
bottom-up budgeting technique

Answer: top-down budgeting technique

Marketing MCQ

The________ refers to an allocation of the promotion budget based on​ management's determination of the total amount to be devoted to marketing communication.

The________ refers to an allocation of the promotion budget based on​ management's determination of the total amount to be devoted to marketing communication.

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The________ refers to an allocation of the promotion budget based on management's determination of the total amount to be devoted to marketing communication.

The________ refers to an allocation of the promotion budget based on management's determination of the total amount to be devoted to marketing communication.