A ________ is the best strategy for products such as sunscreen and bathing suits.
a. continuous media schedule
b. flighted media schedule
c. seasonal media schedule
d. pulsing media schedule
Answer: c. seasonal media schedule
A ________ is the best strategy for products such as sunscreen and bathing suits.
a. continuous media schedule
b. flighted media schedule
c. seasonal media schedule
d. pulsing media schedule
Answer: c. seasonal media schedule