A ________ is defined as a discount to wholesalers and retailers for performing channel functions.
a. trade discount
b. noncumulative quantity discount
c. noncumulative quantity discount
d. seasonal discount
Answer: a. trade discount
A ________ is defined as a discount to wholesalers and retailers for performing channel functions.
a. trade discount
b. noncumulative quantity discount
c. noncumulative quantity discount
d. seasonal discount
Answer: a. trade discount