A ________ is defined as a discount to wholesalers and retailers for performing channel functions.

A ________ is defined as a discount to wholesalers and retailers for performing channel functions.

A ________ is defined as a discount to wholesalers and retailers for performing channel functions.



a. trade discount
b. noncumulative quantity discount
c. noncumulative quantity discount
d. seasonal discount


Answer: a. trade discount


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