A marketing research firm that uses a proprietary process to conduct a service such as test marketing or measuring customer or employee satisfaction would be known as a(n): ____________

A marketing research firm that uses a proprietary process to conduct a service such as test marketing or measuring customer or employee satisfaction would be known as a(n): ____________


A. sample design and distribution firm
B. full service firm
C. certified firm
D. auditing firm
E. packaged services firm


Answer: E. packaged services firm


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