A marketing researcher may be faced with a large number and variety of prospective independent variables in a general conceptual model, and may use ________ as a way of spotting the salient independent variables for the dependent variable at hand.

A marketing researcher may be faced with a large number and variety of prospective independent variables in a general conceptual model, and may use ________ as a way of spotting the salient independent variables for the dependent variable at hand.


A) bivariate regression
B) analysis of variables
C) correlation analysis
D) multiple regression


Answer: D) multiple regression


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Marketing Chapter 15

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