A perceptual map shows the:
a. intentions that a marketer has as far as segmenting practices
b. position of products or brands within the consumers' minds
c. direction that consumers are going with their straight rebuy situations
d. marketer's interpretation of the importance or value of the overall STP process
e. direction that consumers are going with their modified rebuy situations
Answer: b. position of products or brands within the consumers' minds
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