A potential weakness for Luther Trucking Company is the age of its tractors and the high turnover of drivers. On the other hand, the company's low operating costs result in lower prices for customers and a high market share. The company managers were able to gather this information by means of a(n) _________.
a. opportunity cost study
b. mission statement
c. opportunity cost study
d. SWOT analysis
Answer: d. SWOT analysis