According to the Boston Consulting Group approach, ________ provides a measure of market attractiveness.
A) product attribute
B) product design
C) market penetration
D) market growth rate
E) market segmentation
Answer: D
According to the Boston Consulting Group approach, ________ provides a measure of market attractiveness.
A) product attribute
B) product design
C) market penetration
D) market growth rate
E) market segmentation
Answer: D