American Woman Fitness Centers offer first-time customers a 3-month membership for $79, a saving of $20 off the regular 3-month membership price. American Woman Fitness Centers' pricing strategy is aligned with which of the following customer definitions of value?

American Woman Fitness Centers offer first-time customers a 3-month membership for $79, a saving of $20 off the regular 3-month membership price. American Woman Fitness Centers' pricing strategy is aligned with which of the following customer definitions of value?



A. Value is all that I get for all that I give

B. Value is everything I want in a service

C. Value is low price

D. Value is reliable service

E. Value is the quality I get for the pace I pay


Answer: C. Value is low price


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