Marketing MCQ Marketing Principles A(n) ________ is a characteristic that can be assessed only after use, such as the quality of a meal in a restaurant.

A(n) ________ is a characteristic that can be assessed only after use, such as the quality of a meal in a restaurant.

Marketing Principles

A(n) ________ is a characteristic that can be assessed only after use, such as the quality of a meal in a restaurant.

a. experience quality
b. credence quality
c. search quality
d. homogenous quality

Answer: a. experience quality

Marketing MCQ

A(n) ________ is a characteristic that can be assessed only after use, such as the quality of a meal in a restaurant.

A(n) ________ is a characteristic that can be assessed only after use, such as the quality of a meal in a restaurant.

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