An organization with a market orientation
a. identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
b. satisfies the needs of consumers in a way that provides for society's well-being.
c. focuses its efforts on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation.
d. focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.
e. strives to satisfy the needs of consumers while also trying to achieve its goals.
Answer: d. focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value.
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Marketing
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