Ultimate consumers are
a. those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale.
b. people who have already purchased a firm's product at least once, have been satisfied, and are likely to make repeat purchases.
c. the people who use the products and services purchased for a household.
d. people or organizations that have used a competitor's product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs.
e. one or more specific groups of potential customers toward whom an organization directs its marketing program.
Answer: c. the people who use the products and services purchased for a household.