Analysis of which of the following factors is carried out in Phase 2 of the international planning process?
A. Host-country constraints
B. Product adaptation
C. Company character
D. Situation analysis
E. Budgets
Answer: Product adaptation
Analysis of which of the following factors is carried out in Phase 2 of the international planning process?
A. Host-country constraints
B. Product adaptation
C. Company character
D. Situation analysis
E. Budgets
Answer: Product adaptation