Any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor is called:

Any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor is called:

Any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor is called:



a. publicity.
b. sales promotion.
c. advertising.
d. personal selling.
e. promotion.


Answer: c


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