Assuming that the international marketer has produced the right product, used the proper channel of distribution, and promoted the good correctly, the effort can fail badly if the international marketer fails to:
A. inform the host government of all its marketing objectives.
B. set the right price for the goods or services.
C. work with trade union representatives.
D. consider the environmental impact of its goods or services.
E. work on a franchise basis in the country.
Answer: set the right price for the goods or services.
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