In general, price decisions are viewed in two ways. Which of the following is one of them?
A. Pricing depends on factors that are often beyond the control of a company.
B. Pricing is more a phenomenon of luck than planning.
C. Pricing is an active instrument of accomplishing marketing objectives.
D. The less control a company has over the final selling price of a product, the better it is able to achieve its marketing goals.
E. The broader the company's product line, the less complex is the process of controlling prices to the end user.
Answer: Pricing is an active instrument of accomplishing marketing objectives.
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Marketing
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