Austin's Tire Store sets itself apart from competitors by the extra attention it pays to providing fast, courteous service, clean, professional looking environment. austin's has used this strategy for over 40 years, expanding to 15 outlets. Austin's Tire Store has created a _____________ to create and deliver value and to develop a sustainable competitive advantage.
a. segmentation strategy
b. set of metrics
c. market development strategy
d. diversification strategy
e. macro, or overarching, strategy
Answer: e. macro, or overarching, strategy