Marketing MCQ Marketing Chapter 14 Because a service is a performance, it often cannot be previewed or inspected in advance. This property of intangibility is known as:

Because a service is a performance, it often cannot be previewed or inspected in advance. This property of intangibility is known as:

Marketing Chapter 14

Because a service is a performance, it often cannot be previewed or inspected in advance. This property of intangibility is known as:

A. Incorporeal existence

B. Nonsearchability

C. Generality

D. Abstractness

E. Multidimensionality

Answer: B. Nonsearchability

Marketing MCQ

Because a service is a performance, it often cannot be previewed or inspected in advance. This property of intangibility is known as:

Because a service is a performance, it often cannot be previewed or inspected in advance. This property of intangibility is known as:

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