Marketing MCQ Marketing Principles Chapter 6 Brandon needs a new couch and decides he cannot afford more than $500 for his purchase. As he evaluates alternatives for purchase he automatically eliminates all couches that cost more than $500. Brandon is effectively using ________ to narrow the number of possible choices.

Brandon needs a new couch and decides he cannot afford more than $500 for his purchase. As he evaluates alternatives for purchase he automatically eliminates all couches that cost more than $500. Brandon is effectively using ________ to narrow the number of possible choices.

Marketing Principles Chapter 6

Brandon needs a new couch and decides he cannot afford more than $500 for his purchase. As he evaluates alternatives for purchase he automatically eliminates all couches that cost more than $500. Brandon is effectively using ________ to narrow the number of possible choices.

a. cutoffs
b. categorization
c. brand extensions
d. an internal stimulus

Answer: a. cutoffs

Marketing MCQ

Brandon needs a new couch and decides he cannot afford more than $500 for his purchase. As he evaluates alternatives for purchase he automatically eliminates all couches that cost more than $500. Brandon is effectively using ________ to narrow the number of possible choices.

Brandon needs a new couch and decides he cannot afford more than $500 for his purchase. As he evaluates alternatives for purchase he automatically eliminates all couches that cost more than $500. Brandon is effectively using ________ to narrow the number of possible choices.

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