Which of the following is true of routine response behavior?

Which of the following is true of routine response behavior?



a. Routine response behavior is associated with high cost, high involvement goods.
b. Consumers spend time deliberating a new brand in a familiar product category.
c. Routine response behavior is associated with high cost, high involvement goods.
d. Consumers buy first and evaluate later.


Answer: d. Consumers buy first and evaluate later.


Learn More :