Cheryl and Jim are working on a research project to anticipate customer attitudes toward a proposed new product line for their company. They have worked with the marketing manager to determine the answers that are needed, and have created a detailed design of the project. Their next logical step will be to:
a. develop a budget
b. begin to collect data
c. summarize their preliminary conclusions to present to managers
d. begin recommending changes to the new product line based on the ideas they developed in the design phase
e. analyze data
Answer: b. begin to collect data
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Marketing
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