Who are some of the people involved in a buying center, as in most large organizations; with the correct descriptive terms shown?
a. influencer, vendor, order taker, retailer
b. gatekeeper, user, buyer, decider, initiator
c. decider, RFP, B2B provider, and B2C purchaser
d. gatekeeper, reseller, jobber, wholesaler, retailer
e. purchaser, peer group, reference group, industrial buyer
Answer: b. gatekeeper, user, buyer, decider, initiator
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Marketing
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