Consider the Coke-Pepsi photo. Marketing and advertising executives were asked to suppose they were a senior executive at PepsiCo when a Coca-Cola employee offered to sell you the marketing plan and sample for a new Coke product at a modest price. When asked in an online survey, ________ percent of the executives said they would buy the plan and product sample if there were no repercussions.
a. 67
b. 15
c. 36
d. 89
e. 52
Answer: a. 67
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Marketing
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