A characteristic of a product that is relevant to promotional mix decisions and has financial, social, and physical components, is called:

A characteristic of a product that is relevant to promotional mix decisions and has financial, social, and physical components, is called:

A characteristic of a product that is relevant to promotional mix decisions and has financial, social, and physical components, is called:



a. risk.
b. complexity.
c. ancillary services.
d. noise.
e. promotion


Answer: a


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