Define marketing research. What are some of the noteworthy aspects of this definition?
Marketing research is the systematic and objective identification, collection, analysis, dissemination, and use of information that is undertaken to improve decision making related to identifying and solving problems/opportunities in marketing. Some noteworthy aspects of this definition are problem identification and problem solving. "Marketing research is about listening to people, analyzing the information to help organizations make better decisions, and reducing the risk"--ESOMAR.