Determining your BATNA and ZOPA will help you in negotiations because:
A) the process will be delayed and you may be able to wear the buyer down
B) you will have a leg up on buyers, who are restricted from performing these assessments
C) you will only make the sale if your BATNA determination matches your buyer's exactly
D) they determine the best fair price for a product
E) they tell you what you will be willing to accept before you walk away from the negotiation
Answer: E) they tell you what you will be willing to accept before you walk away from the negotiation