Each of the following statements describes a unique characteristic of the business buying process EXCEPT:
a.
Business buyers have an easier time identifying their needs as compared to consumers.
b.
Business buyers must be keenly aware of both hard and soft costs.
c.
Groups of people, rather than individuals, often make purchase decisions.
d.
Business buyers are less likely to be dependent upon each other.
e.
Business buying is sometimes based on reciprocity where each firm buys products from the other.
Answer: d.
Business buyers are less likely to be dependent upon each other.