Marketing MCQ Marketing Four companies dominate the cereal industry. These firms produce large volumes, promote heavily, and control access to the supermarket shelves through "slotting allowances," which are payments to retailers in return for shelf space. Combined, these four firms have:

Four companies dominate the cereal industry. These firms produce large volumes, promote heavily, and control access to the supermarket shelves through "slotting allowances," which are payments to retailers in return for shelf space. Combined, these four firms have:

Marketing

Four companies dominate the cereal industry. These firms produce large volumes, promote heavily, and control access to the supermarket shelves through "slotting allowances," which are payments to retailers in return for shelf space. Combined, these four firms have:

a. identical marketing mixes
b. all of these
c. sustainable competitive advantage
d. achieved product excellence
e. violated laws governing competition

Answer: c. sustainable competitive advantage

Marketing MCQ

Four companies dominate the cereal industry. These firms produce large volumes, promote heavily, and control access to the supermarket shelves through "slotting allowances," which are payments to retailers in return for shelf space. Combined, these four firms have:

Four companies dominate the cereal industry. These firms produce large volumes, promote heavily, and control access to the supermarket shelves through "slotting allowances," which are payments to retailers in return for shelf space. Combined, these four firms have:

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