During the ______ era, manufacturers and retailers began to focus on what consumers wanted and needed before they designed, made, or attempted to sell their products.

During the ______ era, manufacturers and retailers began to focus on what consumers wanted and needed before they designed, made, or attempted to sell their products.


a. production-oriented
b. sales-oriented
c. market-oriented
d. value-based marketing
e. retailing-oriented


Answer: c. market-oriented


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