Humor is more commonly used and is typically more effective with _____ products.
A. low-involvement, thinking
B. high-involvement, thinking
C. low-involvement, feeling
D. high-involvement, feeling
E. high-involvement, analyzing
Answer: C
Humor is more commonly used and is typically more effective with _____ products.
A. low-involvement, thinking
B. high-involvement, thinking
C. low-involvement, feeling
D. high-involvement, feeling
E. high-involvement, analyzing
Answer: C