For which of the following media is the processing of information in advertisements likely to be externally paced?

For which of the following media is the processing of information in advertisements likely to be externally paced?



A. Television and radio
B. Magazines, billboards, and radio
C. Magazines and newspapers
D. Transit advertising, billboards, and all forms of outdoor advertising
E. Magazines, newspapers, and direct mail

Answer: A


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