Marketing MCQ Marketing Chapter 3 If Dannon were to aggressively promote its Activia yogurt with probiotics in an effort to increase sales of existing products to existing markets such as current users, nonusers, and users of competing brands within a market, the company would be using a ________ strategy.

If Dannon were to aggressively promote its Activia yogurt with probiotics in an effort to increase sales of existing products to existing markets such as current users, nonusers, and users of competing brands within a market, the company would be using a ________ strategy.

Marketing Chapter 3

If Dannon were to aggressively promote its Activia yogurt with probiotics in an effort to increase sales of existing products to existing markets such as current users, nonusers, and users of competing brands within a market, the company would be using a ________ strategy.

A.
market penetration
B.
diversification
C.
control
D.
product development
E.
market development

Answer: market penetration

Marketing MCQ

If Dannon were to aggressively promote its Activia yogurt with probiotics in an effort to increase sales of existing products to existing markets such as current​ users, nonusers, and users of competing brands within a​ market, the company would be using a​ ________ strategy.

If Dannon were to aggressively promote its Activia yogurt with probiotics in an effort to increase sales of existing products to existing markets such as current​ users, nonusers, and users of competing brands within a​ market, the company would be using a​ ________ strategy.

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If Dannon were to aggressively promote its Activia yogurt with probiotics in an effort to increase sales of existing products to existing markets such as current users, nonusers, and users of competing brands within a market, the company would be using a ________ strategy.

If Dannon were to aggressively promote its Activia yogurt with probiotics in an effort to increase sales of existing products to existing markets such as current users, nonusers, and users of competing brands within a market, the company would be using a ________ strategy.