Marketing MCQ Marketing Chapter 3 In the first step of the strategic planning process, a firm creates a ________, which is a formal statement in an organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources.

In the first step of the strategic planning process, a firm creates a ________, which is a formal statement in an organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources.

Marketing Chapter 3

In the first step of the strategic planning process, a firm creates a ________, which is a formal statement in an organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources.

A.
mission statement
B.
return on marketing investment
C.
situation analysis
D.
business plan
E.
SWOT analysis

Answer: mission statement

Marketing MCQ

In the first step of the strategic planning​ process, a firm creates a​ ________, which is a formal statement in an​ organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its​ customers, products, and resources.

In the first step of the strategic planning​ process, a firm creates a​ ________, which is a formal statement in an​ organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its​ customers, products, and resources.

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In the first step of the strategic planning process, a firm creates a ________, which is a formal statement in an organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources.

In the first step of the strategic planning process, a firm creates a ________, which is a formal statement in an organization's strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products, and resources.