______ segmentation divides a market by the amount of product bought or consumed, such as irregular users or heavy users.

______ segmentation divides a market by the amount of product bought or consumed, such as irregular users or heavy users.

______ segmentation divides a market by the amount of product bought or consumed, such as irregular users or heavy users.



a. Demographic
b. Usage-rate
c. Lifestyle
d. Benefit


Answer: b. Usage-rate


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