In the Boston Consulting Group approach, which type of business or product line requires the least amount of promotion and produces substantial profits?
A) Stars
B) Cash Cows
C) Questiion Marks
D)Dogs
Answer: B
In the Boston Consulting Group approach, which type of business or product line requires the least amount of promotion and produces substantial profits?
A) Stars
B) Cash Cows
C) Questiion Marks
D)Dogs
Answer: B