Marketing MCQ Marketing Chapter 11 In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. The brand extension adversely affected consumers' perceptions about its current product lines, this could lead to

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. The brand extension adversely affected consumers' perceptions about its current product lines, this could lead to

Marketing Chapter 11

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. The brand extension adversely affected consumers' perceptions about its current product lines, this could lead to

a. brand licensing
b. product labeling
c. brand dilution
d. co-branding
e. rebranding

Answer: c. brand dilution

Marketing MCQ

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. The brand extension adversely affected consumers' perceptions about its current product lines, this could lead to

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. The brand extension adversely affected consumers' perceptions about its current product lines, this could lead to

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