In its ads, Listerine claims effectiveness but admits to less than perfect taste. This is an example of a(n):
A. one-sided message.
B. two-sided message.
C. confrontational appeal.
D. conclusive message.
E. slice-of-life commercial.
Answer: B
In its ads, Listerine claims effectiveness but admits to less than perfect taste. This is an example of a(n):
A. one-sided message.
B. two-sided message.
C. confrontational appeal.
D. conclusive message.
E. slice-of-life commercial.
Answer: B