In _____ pricing, a service firm determines price by calculating component costs of the service and adding a mark up.

In _____ pricing, a service firm determines price by calculating component costs of the service and adding a mark up.

In _____ pricing, a service firm determines price by calculating component costs of the service and adding a mark up.



A. Contingency

B. Fee for service

C. Perceived value

D. Cost-plus

E. Going-rate


Answer: D. Cost-plus


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