In a _____ pricing strategy, new services are introduced at high prices with large promotional expenditures.

In a _____ pricing strategy, new services are introduced at high prices with large promotional expenditures.

In a _____ pricing strategy, new services are introduced at high prices with large promotional expenditures.



A. Penetration

B. Skimming

C. Prestige

D. Contingency

E. Visible


Answer: B. Skimming


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