In today's economy, personal selling has evolved to take on elements of customer service and marketing research. Why is this the case?
a.
It is less expensive to deliver service and conduct research with the sales staff.
b.
It is more time efficient because salespeople are already interacting with customers.
c.
Personal selling focuses more on developing customer relationships than on generating transactions.
d.
It allows salespeople to earn higher commissions for doing more work.
e.
None of the above is correct.
Answer: c.
Personal selling focuses more on developing customer relationships than on generating transactions.
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