_______ is the most important factor in determining the promotional mix.
a. Availability of funds
b. Location
c. The target segment
d. Feedback
Answer: a. Availability of funds
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Marketing Principles Chapter 15
- Which of the following types of promotion is best for routine buying decisions?
- Which of the following is true of informative promotion?
- Which of the following best defines mass communication?
- Marketers are increasingly using social media in their marketing campaigns because:
- Which of the following is part of the promotional mix?
- The set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition is known as a ________ .
- Which of the following is true of the promotional mix for a product in its maturity stage?
- ______ is the marketing function that evaluates public attitudes and executes a program of action to earn public understanding and acceptance.
- Persuasion normally becomes the main promotion goal in the ________ of a product's life cycle.
- A marketing strategy that uses aggressive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell particular merchandise is known as ________ .
- In the communication process, the role of the receiver is to:
- Grippo's Potato Chips is introducing a new pickle-flavored chip. For the next several weeks, all of Grippo's ads are designed to tell consumers about the new product line. The goal of Grippo's ads is to ________ the target audience.
- Which of the following types of promotion is best for routine buying decisions?
- Persuasive promotion is designed to:
- The set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition is known as a ________ .
- Which of the following best defines mass communication?
- In which of the following cases does personal selling become more important?
- A company's website, its official presence on Facebook and Twitter are examples of ________ .