___ is the second level of planning that involves developing detailed plans for strategies and tactics for the short​ term, supporting an​ organization's long-term strategic plan.

___ is the second level of planning that involves developing detailed plans for strategies and tactics for the short​ term, supporting an​ organization's long-term strategic plan.



A.
Strategic planning
B.
Functional planning
C.
Operational planning
D.
Business planning
E.
Strategic business units​ (SBUs)


Answer: B.
Functional planning


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Marketing Chapter 3

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