______ is a situation that occurs when one marketing channel member intentionally affects another member's behavior.
a. Channel partnering
b. Channel control
c. Vertical conflict
d. Horizontal conflict
Answer: b. Channel control
______ is a situation that occurs when one marketing channel member intentionally affects another member's behavior.
a. Channel partnering
b. Channel control
c. Vertical conflict
d. Horizontal conflict
Answer: b. Channel control