Organizations that take title to the products and facilitate the movement of products and services from the manufacturer to producers, resellers, governments, institutions, and retailers are known as ________ .

Organizations that take title to the products and facilitate the movement of products and services from the manufacturer to producers, resellers, governments, institutions, and retailers are known as ________ .

a. merchant wholesalers
b. brokers
c. agents
d. vendors


Answer: a. merchant wholesalers

______ are the channel members that sell directly to consumers as their primary function.

______ are the channel members that sell directly to consumers as their primary function.

a. Agents
b. Wholesalers
c. Retailers
d. Agents


Answer: c. Retailers

Which of the following is a logistical function provided by the intermediaries in a marketing channel?

Which of the following is a logistical function provided by the intermediaries in a marketing channel?

a. Financing the channel
b. Research about consumers
c. Contacting prospective buyers
d. Transportation of assets


Answer: d. Transportation of assets

Which of the following is true of merchant wholesalers?

Which of the following is true of merchant wholesalers?

a. They get a fee or a commission from the producer based on sales volume.
b. They primarily provide form utility to the consumer.
c. They take title to the goods they sell.
d. They get a fee or a commission from the producer based on sales volume.


Answer: c. They take title to the goods they sell.