______ is step 4 of the market planning process. At this stage, a firm assesses the potential demand for its products--and decides whether it is able to create a sustainable competitive advantage in the marketplace.
A.
Performing a situation analysis
B.
Developing marketing strategies
C.
Selecting a target market and the best marketing mix strategy
D.
Setting marketing objectives
E.
Implementing and controlling the marketing plan
Answer: Selecting a target market and the best marketing mix strategy